9 Most Popular Candy Brands in India (2024)

9 Most Popular Candy Brands in India

Have you ever wondered what sweet delights captivate the taste buds of candy lovers across India? 

In this article, we’ll unveil the irresistible charm of the 9 most popular candy brands in the vibrant tapestry of Indian treats. From traditional favorites to modern sensations, each brand promises a symphony of flavors and textures that define the essence of indulgence. So let’s get started!

Comparison Table of Best Candy Brands in India

BrandSpecializationPrice RangeNotable ProductsIdeal For
ParleTraditional flavorsAffordableMango Bite, KismiLovers of classic Indian candies
NestléDiverse flavorsModerateMilkybar, Bar OneWide variety seekers
Cadbury (Mondelez)Chocolate-basedModerate-PremiumDairy Milk, ÉclairsChocolate enthusiasts
Perfetti Van MelleInnovative flavorsModerateCenter Fresh, AlpenliebeThose seeking unique tastes
Mars WrigleyInternational favoritesPremiumSkittles, MarsGlobal flavor lovers
ITC (Candyman)Fusion of flavorsAffordableMango Delite, Tadka TimeThose enjoying Indian and modern fusion
AlpenliebeCreamy textureAffordableClassic caramel, fruit flavorsLovers of creamy candies
Lotus ChocolatesArtisanal qualityModerate-PremiumVariety of chocolate candiesArtisanal chocolate lovers
Ferrero IndiaLuxury and giftingPremiumFerrero Rocher, Tic TacPremium gifting, luxury seekers

How do we select the best candy brands for you?

1. Flavorful Variety: Our search for the best Indian candy brands is a journey through a spectrum of flavors. From the sweetness of mango and coconut to the exotic allure of rose and cardamom, we explore diverse taste profiles. Each candy undergoes scrutiny to ensure authenticity, balance, and appeal. Whether it’s the tanginess of imli candy or the creaminess of kaju katli, we celebrate the richness of Indian confectionery.

2. Premium Ingredients: Behind every irresistible Indian candy lies a selection of premium ingredients. We prioritize brands committed to sourcing high-quality raw materials for freshness, purity, and sustainability. From handpicked nuts and aromatic spices to luscious fruits and pure ghee, superior ingredients define unforgettable confections. Our dedication extends to ethical sourcing and stringent food safety standards.

List of the Most Popular Candy Brands in India

1. Parle:

Parle stands as a beloved candy brand deeply ingrained in Indian culture. Since its inception in 1929, it has evolved into a household name, offering a diverse array of confectionery delights. Parle-G, its iconic biscuit, has become a staple in many Indian homes, symbolizing not just a snack but a cultural connection shared across generations.

What sets Parle apart is its commitment to quality and affordability. The brand’s treats are not only delicious but also budget-friendly, catering to the masses. This accessibility has played a significant role in its widespread popularity, making Parle products accessible to people from all walks of life, regardless of economic background.

Parle’s ability to innovate and adapt to changing consumer preferences has kept it at the forefront of the confectionery market. Its creative marketing strategies and product diversification ensure it remains relevant in a dynamic industry. As a pioneer in Indian snacking culture, Parle continues to enchant millions with its irresistible candies and biscuits, leaving an indelible mark on the country’s culinary landscape.

Key features:

  • Established in 1929, Parle is a leading candy brand in India.
  • Famous for its Parle-G biscuits, a household staple across the country.
  • Offers a diverse range of confectionery delights to cater to various tastes.
  • Known for providing high-quality treats at affordable prices.

2. Nestlé:

Nestlé, a globally renowned food and beverage company, holds a significant presence in India’s confectionery market. With its array of popular candy brands like KitKat, Munch, Milkybar, and BarOne, Nestlé has established itself as a household name among Indian consumers. These candies cater to diverse tastes and preferences, offering a blend of chocolate, wafer, and nougat textures that appeal to a wide audience.

One of Nestlé’s standout offerings in India is KitKat, recognized for its iconic tagline “Have a Break, Have a KitKat.” This crispy wafer-covered chocolate bar has become a staple snack for many Indians, enjoyed during work breaks, leisure time, and festive occasions alike. Nestlé has effectively marketed KitKat as a symbol of relaxation and indulgence, resonating with the Indian consumer’s lifestyle and preferences.

Furthermore, Nestlé’s commitment to quality, affordability, and innovation has contributed to its enduring popularity in the Indian candy market. Through strategic marketing campaigns, extensive distribution networks, and continuous product development, Nestlé maintains its position as one of the leading candy brands in India, capturing the hearts and taste buds of millions across the nation.

Key features:

  • Presence in India’s confectionery market with popular candy brands like KitKat, Munch, Milkybar, and BarOne.
  • Nestlé emphasizes quality, affordability, and innovation.
  • Strategic marketing campaigns and extensive distribution networks bolster Nestlé’s position in India.

3. Cadbury (Mondelez International):

Cadbury is undeniably one of the most popular candy brands in India, cherished by people of all ages across the nation. Its rich and creamy chocolate offerings have become synonymous with celebrations, festivals, and moments of joy. From the iconic Dairy Milk to the tempting Silk variants, Cadbury has a wide range of products that cater to diverse tastes and preferences.

One of the factors contributing to Cadbury’s immense popularity in India is its ability to innovate and adapt to local preferences. Whether it’s introducing flavors inspired by traditional Indian sweets or launching limited edition products commemorating festivals like Diwali or Holi, Cadbury has successfully integrated itself into the cultural fabric of the country.

Moreover, Cadbury’s strong marketing campaigns have played a pivotal role in its widespread recognition and acceptance in India. Through catchy advertisements, engaging social media presence, and strategic brand partnerships, Cadbury has maintained a strong connection with its consumers, making it not just a candy brand, but a part of countless memorable moments shared by families and friends nationwide.

Key features:

  • Iconic candy brand in India, famous for its delicious chocolates.
  • Offers a wide variety, including Dairy Milk and Silk.
  • Tailors flavors to suit Indian tastes, incorporating traditional sweet inspirations.
  • Introduces limited edition products for festivals like Diwali and Holi.
  • Executes strong advertising campaigns and partnerships to maintain brand relevance.

4. Perfetti Van Melle:

Perfetti Van Melle is a renowned candy brand that has gained immense popularity in India. Known for its vibrant and innovative range of confectionery, the brand has successfully captured the taste buds of Indian consumers. With iconic products like Alpenliebe, Mentos, and Center Fresh, Perfetti Van Melle has established itself as a household name, offering a delightful and diverse candy experience.

The brand’s success in India can be attributed to its strategic marketing, engaging campaigns, and a keen understanding of local preferences. Perfetti Van Melle has not only introduced globally loved candies but has also tailored its offerings to suit the Indian palate. Whether it’s the chewy goodness of Alpenliebe or the refreshing burst of Mentos, these candies have become staples in the confectionery choices of people across the country.

Perfetti Van Melle’s commitment to quality and constant innovation has contributed to its widespread appeal. The brand continues to evolve, introducing new flavors and packaging to keep up with changing consumer preferences. As a result, Perfetti Van Melle remains at the forefront of the candy industry in India, captivating hearts and taste buds with its delightful range of confectionery products.

Key features:

  • Iconic products: Alpenliebe, Mentos, Center Fresh
  • Strategic marketing and engaging campaigns
  • Tailored offerings for the Indian palate
  • Commitment to quality and innovation
  • Constantly introducing new flavors and packaging

5. Mars Wrigley:

Mars Wrigley is a household name in India, known for its wide array of popular candy brands. From Snickers to M&M’s, Mars Wrigley candies have captured the taste buds of Indian consumers across all age groups. The brand’s presence is ubiquitous, with its products being readily available in supermarkets, convenience stores, and even street vendors across the country.

The appeal of Mars Wrigley candies in India lies not only in their delicious taste but also in their vibrant packaging and innovative marketing strategies. The company has successfully adapted its marketing campaigns to resonate with the diverse cultural nuances of the Indian market, making its candies highly sought after as treats for celebrations, festivals, and everyday indulgence.

Moreover, Mars Wrigley has demonstrated a commitment to localizing its offerings by introducing flavors and variations tailored to Indian preferences. This localized approach has contributed to the brand’s sustained popularity and growth in the Indian confectionery market, solidifying its position as one of the leading candy brands in the country.

Key features:

  • Mars Wrigley offers a diverse range of beloved candy brands.
  • Its candies are widely available across India in supermarkets, convenience stores, and from street vendors.
  • The brand employs vibrant packaging and culturally relevant marketing strategies.
  • Mars Wrigley adapts its offerings to cater to Indian taste preferences.

6. ITC (Candyman):

ITC, a prominent conglomerate in India, has made significant strides in the candy market with its popular brand. With a diverse business portfolio spanning various sectors, ITC’s foray into the candy segment underscores its adaptability and consumer-centric approach. By blending innovation with quality, ITC has established itself as a formidable player in the competitive confectionery industry, resonating with the dynamic tastes of the Indian populace.

The success of ITC’s candy brand is attributed to its meticulous attention to product development, packaging, and distribution. By introducing a wide range of flavors and textures, ITC caters to the diverse palates of consumers across the country. Leveraging its extensive distribution network and effective marketing strategies, the brand ensures widespread accessibility, making it a household name synonymous with indulgence and satisfaction.

In addition to its commercial endeavors, ITC’s candy brand reflects its commitment to sustainability and social responsibility. By adhering to ethical sourcing practices and implementing eco-friendly manufacturing processes, ITC strives to minimize its environmental footprint while uplifting local communities. Through its candy brand, ITC not only delights consumers but also embodies its corporate ethos of contributing positively to society and fostering sustainable development.

Key features:

  • Diverse flavor offerings catering to varied consumer preferences.
  • Vibrant and attractive packaging designs enhancing product appeal.
  • Affordable pricing ensuring accessibility to a wide range of consumers.
  • Extensive distribution network for widespread availability across India.
  • Commitment to quality ingredients and manufacturing processes.

7. Alpenliebe:

Alpenliebe is a beloved candy brand in India, cherished for its delightful taste and creamy texture. Originating from Switzerland, it has captured the hearts of millions across the country with its wide array of flavors and playful packaging. From its iconic caramel variant to its fruity offerings, Alpenliebe offers a sweet treat for every palate, making it a staple in the Indian confectionery market.

One of the reasons behind Alpenliebe’s popularity in India is its consistent quality and affordability. Whether enjoyed as a quick indulgence or shared among friends and family, Alpenliebe candies are accessible to people from all walks of life. Its distinctive packaging and catchy advertising campaigns have also contributed to its widespread recognition, cementing its position as a household name in the Indian candy industry.

Beyond its delicious taste and affordability, Alpenliebe has become synonymous with moments of joy and nostalgia for many Indians. From school lunchboxes to festive celebrations, Alpenliebe candies evoke memories of shared laughter and happy times. Its enduring appeal lies not only in its flavors but also in the emotions it evokes, making it a timeless favorite among candy enthusiasts across the country.

Key features:

  • Alpenliebe, a Swiss brand, gained popularity in India.
  • Offers a wide variety including caramel, fruit, and creamy flavors.
  • Known for its smooth and creamy texture, enhancing its taste.
  • Despite its international status, Alpenliebe remains affordable.
  • Colorful and playful designs make Alpenliebe easily recognizable.

8. Lotus Chocolates:

Lotus Chocolates is a well-established and popular candy brand in India, known for its delectable range of chocolates and confectioneries. With a rich history dating back to its inception, the brand has successfully carved a niche for itself in the Indian sweets market. Its commitment to quality and a diverse array of flavors has made Lotus Chocolates a favorite among both young and old consumers.

The brand takes pride in using high-quality ingredients to create its delicious offerings, ensuring a delightful taste experience for chocolate enthusiasts. Lotus Chocolates has become synonymous with innovation, introducing unique and exotic flavors that cater to the evolving palate of the Indian consumer. From classic milk chocolates to creatively crafted truffles, Lotus Chocolates offers a delightful treat for every occasion.

Not only does Lotus Chocolates prioritize taste, but it also pays attention to attractive packaging, making its products an appealing choice for gifts and celebrations. With a widespread presence across the country, Lotus Chocolates continues to maintain its status as a go-to candy brand, blending tradition with modern tastes to satisfy the sweet cravings of its diverse customer base.

Key features:

  • High-quality ingredients used in production
  • Diverse range of flavors catering to various preferences
  • Rich history and established presence in the Indian sweets market
  • Commitment to innovation, introducing unique and exotic flavors

9. Ferrero India:

Ferrero India is a well-established and popular candy brand in India, known for its delectable range of chocolates and confectionery. Renowned for iconic products like Ferrero Rocher, Kinder Joy, and Tic Tac, Ferrero has successfully carved a niche in the Indian market. The brand’s commitment to quality and innovative flavors has contributed to its widespread appeal, making it a favorite among chocolate enthusiasts of all ages.

One of Ferrero India’s standout products is Ferrero Rocher, a premium chocolate with a hazelnut center, enveloped in a golden foil. This indulgent treat has become synonymous with celebrations and gifting occasions in India. Additionally, Kinder Joy, a unique combination of creamy layers and a surprise toy, has gained immense popularity among children and parents alike.

Ferrero’s strategic marketing campaigns, coupled with a focus on quality ingredients, have played a pivotal role in its success. With a diverse product portfolio and a strong presence in the Indian market, Ferrero continues to be a go-to choice for those seeking delightful and luxurious confectionery experiences.

Key features:

  • Ferrero India offers a diverse range of popular candies and chocolates.
  • Iconic products include Ferrero Rocher, Kinder Joy, and Tic Tac.
  • Known for high-quality ingredients and innovative flavors.
  • Ferrero Rocher, with its hazelnut center, is a premium choice for celebrations.


The Indian candy market offers a delightful array of choices, catering to various taste preferences and occasions. From the traditional and affordable flavors of Parle and Candyman to the luxurious and premium offerings of Ferrero and Mars Wrigley, these top 9 candy brands provide a diverse range of products to satisfy the sweet tooth of consumers across the country. Whether it’s indulging in a childhood favorite or exploring new and exotic flavors, these brands ensure that every candy lover’s craving is met with the perfect sweet treat.

FAQs on Best Candy Brands in India

  1. Are there any sugar-free candy options available?
    • Yes, brands like Sugar-Free and Wrigley’s offer sugar-free candies suitable for diabetics or those monitoring sugar intake.
  2. Can I find vegan candies in these brands?
    • Some brands offer vegan candies, but it’s important to check the ingredients list for animal-derived products.
  3. Are natural fruit-flavored candies healthier?
    • Natural fruit-flavored candies may contain real fruit extracts but still can have sugar, so moderation is key.
  4. How do I choose candies for kids?
    • Look for candies with lower sugar content and avoid high fructose corn syrup or artificial colors.
  5. Can I find traditional Indian candies in these brands?
    • Brands like Parle and ITC offer candies with traditional Indian flavors.
  6. What’s the shelf life of packaged candies?
    • It varies, but most packaged candies last several months. Always check the expiration date.
  7. Are there any gourmet or artisanal candies available?
    • Brands like Ferrero and Lotus Chocolates offer gourmet candies with premium ingredients.
  8. Do these brands offer chocolate candies?
    • Brands like Cadbury, Nestlé, and Mars Wrigley have a variety of chocolate candies.
  9. Are there any allergy-friendly candy options?
    • Some brands offer allergen-free candies, but always read labels for potential allergens.
  10. Can I find candies with less artificial coloring and flavors?
    • Brands like Nature’s Basket and Organic India offer candies with fewer artificial additives.
  11. Do any of these brands offer spicy or savory candies?
    • Brands like ITC’s Candyman sometimes offer spicy or savory-flavored candies.
  12. How can I find ethically-sourced candies?
    • Look for brands with fair trade certifications or those that emphasize ethical sourcing.
  13. Are gummy candies available from these brands?
    • Yes, brands like Haribo and Perfetti Van Melle offer a variety of gummy candies.
  14. Can I find candies suitable for gifting?
    • Ferrero Rocher and Cadbury offer elegantly packaged candies suitable for gifting.
  15. Are there any Indian brands that specialize in traditional sweets?
    • Brands like Haldiram’s and Bikanervala offer a range of traditional Indian sweets and candies.

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