10 Best Toothpastes in India: Ensuring a Healthy Smile

10 Best Toothpastes in India: Ensuring a Healthy Smile

In India, where culinary delights range from spicy curries to sweet jalebis, maintaining oral hygiene is essential. The cornerstone of this hygiene is undoubtedly toothpaste, a daily necessity for preventing cavities and ensuring overall dental health. The Indian market offers an array of toothpaste brands, each promising unique benefits. This article aims to guide you through the best toothpastes available in India, ensuring your choice aligns with your oral health needs.

Toothpaste plays a crucial role in oral health, tackling issues like cavity prevention, plaque and tartar control, teeth whitening, and sensitivity relief. With options ranging from fluoride-rich to herbal formulations, choosing the right toothpaste can significantly impact your dental well-being.

Comparison Table

BrandBest ForKey ProductsUnique Selling Points
ColgateGeneral oral careTotal, Max FreshWide range, trusted for cavity protection
PepsodentPlaque reductionGermicheck, WhiteningEffective in tartar control, oral hygiene
DaburHerbal oral careRed, MeswakNatural ingredients, traditional formulations
SensodyneSensitive teethRapid Relief, Fresh GelSpecialized for sensitivity relief
Himalaya HerbalsHerbal careComplete Care, Sparkling WhiteBlends modern oral care with herbal benefits
Oral-BComprehensive carePro-Health, KidsRange suitable for all ages, all-around care
PatanjaliAyurvedic careDant Kanti, Active Fresh GelNatural, Ayurvedic ingredients
Close-UpFresh breathEver Fresh, Diamond AttractionFocus on freshness and whitening
AquafreshFluoride protectionMulti-Action, Extreme CleanFluoride-rich for cavity protection
ViccoHolistic approachVajradantiAyurvedic, free from artificial ingredients
Amway GlisterMulti-benefit careMulti-Action ToothpasteComprehensive dental care benefits

The Top Toothpaste Brands in India

1. Colgate

Colgate stands as a leader in oral care, offering a wide range of products catering to various dental needs. Known for its cavity protection, Colgate’s Total and Max Fresh lines are particularly popular.

  • Best For: General oral care, cavity protection.
  • Key Products: Colgate Total, Colgate Max Fresh.

2. Pepsodent

Pepsodent is renowned for its effective plaque and tartar control. Its Germicheck and Whitening variants are favored for their comprehensive oral care benefits.

  • Best For: Plaque reduction, oral hygiene.
  • Key Products: Pepsodent Germicheck, Pepsodent Whitening.

3. Dabur

Emphasizing natural ingredients, Dabur offers herbal toothpastes like Dabur Red and Meswak. These are ideal for those seeking traditional, natural oral care solutions.

  • Best For: Herbal oral care, natural ingredients.
  • Key Products: Dabur Red, Dabur Meswak.

4. Sensodyne

Sensodyne specializes in toothpaste for sensitivity relief, catering to those with sensitive teeth and gums. Its formulations are gentle yet effective for daily use.

  • Best For: Sensitive teeth, gum health.
  • Key Products: Sensodyne Rapid Relief, Sensodyne Fresh Gel.

5. Himalaya Herbals

Himalaya offers herbal-based toothpastes such as Complete Care and Sparkling White. These products blend modern oral care with traditional herbal benefits.

  • Best For: Herbal care, overall protection.
  • Key Products: Himalaya Complete Care, Himalaya Sparkling White.

6. Oral-B

Oral-B provides a range of toothpastes known for comprehensive oral care. Its Pro-Health and Kids variants are designed for specific dental needs.

  • Best For: Complete dental care, all age groups.
  • Key Products: Oral-B Pro-Health, Oral-B Kids.

7. Patanjali

Patanjali’s Dant Kanti and Active Fresh Gel bring Ayurvedic formulations to oral care, appealing to those who prefer natural and traditional methods.

  • Best For: Ayurvedic oral care, natural ingredients.
  • Key Products: Patanjali Dant Kanti, Patanjali Active Fresh Gel.

8. Close-Up

Known for its fresh breath and whitening properties, Close-Up offers toothpastes that ensure both hygiene and cosmetic appeal.

  • Best For: Fresh breath, teeth whitening.
  • Key Products: Close-Up Ever Fresh, Close-Up Diamond Attraction.

9. Aquafresh

Aquafresh provides fluoride toothpaste options like multi-action and extreme clean, focusing on cavity protection and oral hygiene.

  • Best For: Fluoride protection, family use.
  • Key Products: Aquafresh Multi-Action, Aquafresh Extreme Clean.

10. Vicco

Vicco Vajradanti leverages Ayurvedic knowledge to offer a toothpaste free from artificial ingredients, catering to those seeking a holistic approach to oral health.

  • Best For: Natural, Ayurvedic formulation.
  • Key Products: Vicco Vajradanti.

11. Amway Glister

Amway’s Glister toothpaste is recognized for its multi-action benefits, offering comprehensive care from whitening to cavity protection.

  • Best For: All-around dental care, multi-benefit.
  • Key Products: Amway Glister Multi-Action Toothpaste.

Understanding Toothpaste Ingredients

Common ingredients in toothpaste include fluoride for cavity prevention and herbal components like neem or clove for natural care. It’s essential to choose a toothpaste with ingredients that align with your specific dental needs.

Choosing Toothpaste for Specific Dental Needs

Whether it’s sensitivity relief, whitening, or gum care, selecting the right toothpaste depends on your individual dental concerns. Brands like Sensodyne are excellent for sensitive teeth, while products like Close-Up are ideal for cosmetic benefits.

Price Range and Availability

The price of toothpaste in India varies, with options for every budget. From premium brands like Sensodyne to more affordable choices like Dabur, these toothpastes are widely available in supermarkets, pharmacies, and online.


Choosing the right toothpaste is pivotal for maintaining oral health. Whether you opt for the herbal benefits of Himalaya Herbals or the comprehensive care of Oral-B, the right toothpaste can significantly enhance your dental hygiene routine.


  1. Q: Is Colgate Total suitable for people with sensitive teeth? A: Colgate Total is designed for overall oral care, but Colgate has specific variants for sensitivity, like Colgate Sensitive.
  2. Q: Can Pepsodent toothpaste help in whitening teeth? A: Pepsodent Whitening is formulated to help reduce stains and whiten teeth over time with regular use.
  3. Q: Are Dabur toothpastes vegetarian? A: Most Dabur toothpastes are vegetarian, but it’s advisable to check the packaging for specific ingredients.
  4. Q: How effective is Sensodyne for tooth sensitivity? A: Sensodyne is specifically formulated for sensitive teeth and is considered highly effective in reducing sensitivity with regular use.
  5. Q: Does Himalaya Herbals toothpaste contain fluoride? A: Some Himalaya Herbals toothpaste variants contain fluoride, while others are fluoride-free. It’s best to check the product label.
  6. Q: Is Oral-B toothpaste good for gum health? A: Oral-B offers toothpastes like Oral-B Pro-Health that are formulated to promote gum health.
  7. Q: Does Patanjali Dant Kanti contain chemicals? A: Patanjali Dant Kanti is known for its Ayurvedic, natural formulation and generally does not contain harmful chemicals.
  8. Q: Can Close-Up toothpaste be used daily? A: Yes, Close-Up toothpaste is designed for daily use and is effective for fresh breath and whitening.
  9. Q: Are Aquafresh toothpastes suitable for kids? A: Aquafresh offers specific toothpaste variants that are suitable for kids, with appropriate fluoride levels and flavors.
  10. Q: Is Vicco toothpaste effective against cavities? A: Vicco toothpaste, with its natural ingredients, can help in preventing cavities, but it might not contain fluoride, which is a key ingredient for cavity protection.
  11. Q: How long does it take for Amway Glister to show results? A: Results from using Amway Glister toothpaste, such as whitening or cavity protection, can typically be seen with regular use over a few weeks.
  12. Q: Does Colgate Max Fresh contain microbeads? A: Colgate has phased out microbeads from its toothpastes; Colgate Max Fresh uses alternative ingredients for its refreshing texture.
  13. Q: Is Pepsodent Germicheck good for bad breath? A: Pepsodent Germicheck is designed to reduce germs and can be effective against bad breath.
  14. Q: Can Dabur Red toothpaste replace regular toothpaste? A: Dabur Red is a complete toothpaste and can be used as a regular toothpaste, especially if you prefer herbal ingredients.
  15. Q: Are Sensodyne toothpastes available in different flavors? A: Sensodyne offers a range of flavors in its toothpaste line to cater to different preferences.
  16. Q: Is Himalaya Herbals toothpaste good for bleeding gums? A: Some Himalaya Herbals toothpastes are formulated to strengthen gums, but for specific issues like bleeding gums, consulting a dentist is advisable.
  17. Q: Does Oral-B toothpaste contain triclosan? A: Oral-B has reformulated its products, and most variants now do not contain triclosan.
  18. Q: Can children use Patanjali toothpaste? A: Patanjali toothpaste is generally safe for children, but it’s advisable to choose a variant specifically formulated for kids.
  19. Q: Does Close-Up toothpaste protect against cavities? A: Close-Up toothpaste offers cavity protection alongside its cosmetic benefits of whitening and fresh breath.
  20. Q: Is Vicco Vajradanti effective for toothache? A: Vicco Vajradanti contains natural ingredients that may help in relieving toothache, but it’s not a substitute for professional dental treatment.

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