10 Best Lipstick Brands in India (2024)

Are you on the hunt for the perfect lipstick that combines vibrant colors, long-lasting wear, and luxurious formulas? Look no further! 

In this article, we’ll delve into the realm of beauty and discover the 10 Best Lipstick Brands in India. From iconic classics to innovative newcomers, these brands offer a spectrum of shades and textures to suit every style and occasion. So let’s get started!

Understanding Lipstick Formulations

1. Lipstick Components: Lipstick formulations comprise various components, including pigments, oils, waxes, and additives. Pigments provide color, while oils like castor oil or mineral oil deliver moisture and shine. Waxes such as beeswax or carnauba wax offer structure and help the lipstick adhere to the lips. Additives like antioxidants and preservatives enhance stability and shelf life.

2. Balancing Texture and Longevity: Formulators must strike a balance between texture and longevity. Creamy lipsticks often contain more oils and emollients for a smooth application but may require frequent reapplication. Matte lipsticks, on the other hand, use higher wax content for extended wear but may feel drier on the lips. Achieving the desired balance ensures a lipstick that feels comfortable and lasts throughout the day.

3. Color and Pigment Selection: Color selection involves blending pigments to achieve desired shades and undertones. Pigments can be natural, derived from minerals or plants, or synthetic. Titanium dioxide and iron oxides are common pigments used for their vibrant colors and safety. Formulators carefully select pigments to ensure color consistency and stability across different batches.

4. Innovations and Trends: Continuous innovation drives lipstick formulations. Recent trends include long-wearing formulas, vegan and cruelty-free options, and sustainable packaging. Advances in technology have led to the development of hybrid lip products combining lipstick, lip balm, and lip stain properties. With consumer preferences evolving, formulators adapt to create products that align with current trends while maintaining quality and performance.

List of the Best Lipstick Brands in India

1. MAC

MAC stands as a premier lipstick brand in India, renowned for its diverse range of shades and formulations. From bold reds to subtle pinks, MAC offers lipsticks to suit every mood and skin tone. Its commitment to quality ensures rich pigmentation, long-lasting wear, and comfortable textures, making MAC a favorite among makeup enthusiasts and professionals nationwide.

What sets MAC apart is its constant innovation and introduction of new collections. Whether it’s the classic Matte, the luscious Satin, or the luxurious Retro Matte, MAC’s lipsticks deliver intense color payoff without compromising comfort. With each new release, MAC keeps its offerings fresh and exciting, catering to the ever-evolving tastes of Indian consumers.

Beyond its product excellence, MAC’s dedication to inclusivity and diversity resonates deeply with its audience. By embracing beauty in all its forms and celebrating individuality, MAC has fostered a loyal community of makeup lovers across India. Its iconic black lipstick bullet and sleek packaging exude elegance and sophistication, making MAC a symbol of luxury and empowerment in the Indian beauty landscape.

Key features:

  • Diverse range of shades to suit every mood and skin tone
  • High-quality formulations for rich pigmentation and long-lasting wear
  • Various finishes including Matte, Satin, and Retro Matte
  • Constant innovation with new collections and limited-edition releases
  • Commitment to inclusivity and diversity in beauty

2. Lakmé

Lakmé, one of the leading cosmetics brands in India, has carved a niche for itself in the lipstick industry. Known for its extensive range of shades, textures, and finishes, Lakmé caters to a diverse spectrum of Indian skin tones and preferences. From vibrant reds to subtle nudes, Lakmé offers a wide array of lipstick options suitable for various occasions and moods.

What sets Lakmé apart is its fusion of international trends with Indian sensibilities. The brand understands the unique beauty needs of Indian consumers and crafts products that resonate with their cultural preferences and lifestyles. Whether it’s the iconic Lakmé Absolute Matte Revolution Lip Color or the weightless Lakmé 9to5 Weightless Matte Mousse Lip & Cheek Color, Lakmé continually introduces products that combine style, comfort, and longevity.

Moreover, Lakmé’s commitment to affordability makes it accessible to a broad demographic, from college students to working professionals and beyond. Its widespread availability across India ensures that customers can easily access their favorite Lakmé lipsticks without hassle. 

Key features:

  • Diverse range of shades and textures for all Indian skin tones.
  • Fusion of international trends with Indian beauty preferences.
  • Iconic products like Lakmé Absolute Matte Revolution Lip Color.
  • Comfortable and long-lasting formulations.
  • Affordable pricing catering to a broad demographic.

3. Maybelline

Maybelline stands as a frontrunner among lipstick brands in India owing to its expansive range of shades, finishes, and formulas that cater to diverse preferences and skin tones. From timeless reds to subtle nudes and trendy mattes, Maybelline ensures there’s a lipstick for every mood and occasion, making it a staple in many makeup collections across the country.

What sets Maybelline apart is its commitment to offering quality lipsticks at an affordable price point. Despite being budget-friendly, Maybelline lipsticks maintain exceptional standards in terms of pigmentation, longevity, and comfort. This combination of accessibility and excellence has made Maybelline a trusted choice for individuals seeking both style and value in their makeup products.

Furthermore, Maybelline’s agility and innovation keep it at the forefront of the Indian beauty market. By regularly introducing new collections, collaborating with influencers, and incorporating consumer feedback, Maybelline stays ahead of evolving trends and consumer preferences. This responsiveness ensures that Maybelline remains a top contender in the lipstick segment, maintaining its popularity and relevance among Indian consumers.

Key features:

  • Wide range of shades, finishes, and formulas.
  • Affordable pricing without compromising quality.
  • Consistent high standards in pigmentation and longevity.
  • Continuous innovation with new collections and collaborations.
  • Availability across online and offline retail channels.

4. L’Oréal Paris

L’Oréal Paris stands as India’s top lipstick brand, renowned for its extensive range of shades and high-quality formulations. From vibrant reds to subtle neutrals, L’Oréal Paris caters to diverse preferences, ensuring every Indian consumer finds their perfect lip color. With a legacy of excellence, the brand continually sets trends and standards in the Indian beauty market, making it a go-to choice for lipstick enthusiasts.

What distinguishes L’Oréal Paris is its focus on innovation and trends. The brand consistently introduces new formulations and finishes that align with India’s dynamic beauty landscape. Whether it’s matte, satin, glossy, or metallic, L’Oréal Paris lipsticks offer luxurious textures and enduring color, catering to the ever-evolving tastes of Indian women.

Beyond aesthetics, L’Oréal Paris prioritizes lip care. Many of their lipsticks contain moisturizing ingredients and SPF protection, ensuring not just vibrant color but also nourishment and protection for the lips. This commitment to holistic lip care enhances the brand’s appeal, making L’Oréal Paris the preferred choice for those seeking both beauty and skincare benefits in their lipstick choices.

Key features:

  • Extensive shade range for diverse preferences and skin tones.
  • High-quality formulations with long-lasting color.
  • Innovation to match evolving beauty trends.
  • Matte, satin, glossy, and metallic finishes available.

5. Nykaa

Nykaa has emerged as a leading lipstick brand in India, known for its wide range of colors and impeccable quality. From vibrant hues to subtle tones, Nykaa offers a diverse selection to suit various occasions and skin tones. Its lipsticks are renowned for their rich pigmentation, smooth application, and long-lasting wear, making them a top choice among makeup enthusiasts nationwide.

What sets Nykaa apart is its commitment to blending style with substance. Not only does the brand focus on trendy packaging and fashionable finishes, but it also prioritizes the inclusion of nourishing ingredients to keep lips hydrated and healthy. With options ranging from matte to satin, Nykaa caters to diverse style preferences while ensuring comfort and confidence throughout the day.

Aside from its exceptional products, Nykaa’s online platform provides a seamless shopping experience for customers. With user reviews, expert recommendations, and easy navigation, Nykaa ensures that shoppers can explore its extensive lipstick collection and find their perfect match effortlessly. Through its dedication to quality, inclusivity, and customer satisfaction, Nykaa continues to set the bar high in the Indian beauty industry, empowering individuals to express their unique style with grace and confidence.

Key features:

  • Extensive color range for diverse skin tones and occasions.
  • High-quality formulations ensure rich pigmentation and long wear.
  • Trendy packaging and various finishes: matte, satin, creamy.
  • Nourishing ingredients like vitamin E and shea butter for lip health.
  • Affordable pricing compared to high-end brands.

6. Colorbar

Colorbar reigns supreme as one of India’s top lipstick brands, renowned for its expansive selection of shades and superior quality formulations. Boasting a wide spectrum of colors, from bold reds to subtle nudes, Colorbar ensures that there’s a perfect lipstick for every skin tone and occasion. Its diverse range empowers individuals to express themselves confidently, making it a staple in makeup bags across the country.

What sets Colorbar apart is its relentless pursuit of innovation and excellence. The brand consistently refines its formulas to deliver long-lasting, highly pigmented lipsticks that glide on smoothly and remain comfortable to wear throughout the day. By prioritizing premium ingredients and staying attuned to emerging beauty trends, Colorbar continues to set new benchmarks in the Indian cosmetics industry.

Accessibility and affordability are also hallmarks of Colorbar’s success. With its products available both online and in stores at competitive prices, Colorbar ensures that quality cosmetics are within reach for all. This accessibility, coupled with its reputation for reliability and trendsetting products, cements Colorbar’s status as the preferred lipstick brand for millions of Indians seeking beauty products that reflect their style and confidence.

Key features:

  • Diverse shade range for all skin tones.
  • Long-lasting formulations.
  • Constant innovation.
  • Competitive pricing.
  • Accessibility online and in stores.
  • Confidence-building products.

7. Revlon

Revlon stands out as one of the top lipstick brands in India, renowned for its extensive range of shades and top-notch formulations. From bold reds to subtle nudes, Revlon offers a wide selection to cater to diverse preferences and skin tones. Its lipsticks are celebrated for their rich pigmentation, long-lasting wear, and comfortable feel on the lips, making them a favorite among makeup enthusiasts and professionals.

What sets Revlon apart is its ability to adapt to different styles and preferences. Whether it’s a matte finish for a sophisticated look or a creamy texture for added hydration, Revlon’s formulations cater to a variety of tastes and skin types. This adaptability, coupled with its commitment to quality and innovation, ensures that Revlon remains at the forefront of the beauty industry in India.

Additionally, Revlon’s accessibility and affordability make it a standout choice for consumers across the country. Whether found in high-end stores or local markets, Revlon lipsticks offer a luxurious experience without the hefty price tag. With its consistent quality, diverse shade range, and inclusive approach, Revlon continues to be the go-to brand for individuals looking to enhance their natural beauty and elevate their makeup routine.

Key features:

  • Wide range of shades for diverse preferences and skin tones.
  • High-quality formulations with rich pigmentation.
  • Long-lasting wear for all-day confidence.
  • Versatile textures including matte, creamy, and hydrating options.
  • Accessible in both high-end stores and local markets.

8. Huda Beauty

Huda Beauty has emerged as a dominant force in the Indian lipstick market, renowned for its extensive range of shades and high-quality formulations. The brand’s lipsticks boast rich pigmentation and long-lasting wear, appealing to the discerning tastes of Indian consumers who prioritize both style and durability. With its commitment to innovation and trendsetting, Huda Beauty has secured a prominent position in India’s vibrant cosmetics industry.

The brand’s success can be attributed to its ability to cater to the diverse preferences of Indian consumers. Huda Beauty offers a wide spectrum of shades, from bold and dramatic to subtle and versatile, ensuring there’s a perfect match for every individual. Moreover, its emphasis on inclusivity resonates strongly with the Indian audience, as Huda Beauty strives to create products suitable for all skin tones and types, promoting a sense of representation and inclusiveness.

Through strategic engagement on social media platforms and collaborations with influencers, Huda Beauty has fostered a strong community of beauty enthusiasts in India. By leveraging digital channels to connect with consumers, the brand has cultivated a loyal following and reinforced its position as a top choice for lipstick aficionados. As beauty trends continue to evolve, Huda Beauty remains at the forefront, setting new standards and reshaping beauty norms in the Indian market.

Key features:

  • Diverse shade selection for varied preferences.
  • High-quality formulations with rich pigmentation.
  • Long-lasting wear for enduring beauty.
  • Innovative trends setting the standard.
  • Inclusivity across all skin tones and types.

9. SUGAR Cosmetics

SUGAR Cosmetics

SUGAR Cosmetics stands out as the premier lipstick brand in India, celebrated for its diverse range of shades and high-quality formulations. From bold and vibrant colors to subtle and elegant tones, SUGAR offers options suitable for every occasion and skin tone. The brand’s commitment to producing long-lasting, pigmented lipsticks ensures wearers experience both comfort and durability throughout the day.

What sets SUGAR Cosmetics apart is its dedication to cruelty-free and vegan products, appealing to the ethical sensibilities of today’s consumers. By aligning with global trends towards sustainable beauty, SUGAR not only meets the demands of conscious shoppers but also fosters a sense of responsibility and compassion within the industry. This ethos, combined with engaging marketing campaigns and influencer collaborations, has solidified SUGAR’s presence in the Indian beauty community.

Despite its luxury appeal, SUGAR Cosmetics remains accessible to a wide range of consumers through its commitment to affordability. By offering high-quality products at reasonable prices, SUGAR has democratized the beauty landscape, making luxury makeup attainable for all. Its reputation for trend-setting shades and innovative formulations continues to uphold its status as the go-to lipstick brand for makeup enthusiasts across India.

Key features:

  • Diverse range of lipstick shades
  • High-quality formulations
  • Cruelty-free and vegan products
  • Engaging marketing campaigns
  • Influencer collaborations
  • Affordable pricing
  • Trend-setting shades

10. Charlotte Tilbury

Charlotte Tilbury has established itself as the top lipstick brand in India, thanks to its exceptional quality and extensive range of shades. Renowned for its luxurious formulas and trendsetting colors, Charlotte Tilbury offers lipsticks suited for various skin tones and occasions. From classic nudes to bold reds and vibrant pinks, the brand’s collection resonates with makeup enthusiasts nationwide.

What sets Charlotte Tilbury apart is its unwavering commitment to excellence in both color range and formulation. The lipsticks boast rich pigments and creamy textures that provide intense color payoff and long-lasting wear. Many products are infused with nourishing ingredients like orchid extract and hyaluronic acid, ensuring hydrated and comfortable lips throughout the day.

Moreover, Charlotte Tilbury embraces inclusivity by offering a diverse range of shades that complement a wide spectrum of skin tones. This dedication to diversity allows users to express their unique style confidently, whether opting for a subtle, natural look or a bold statement lip. Charlotte Tilbury’s ability to cater to diverse beauty needs has earned it widespread acclaim as the go-to lipstick brand in India.

Key features:

  • High-quality formulas
  • Wide range of shades
  • Creamy texture for smooth application
  • Long-lasting wear
  • Infused with nourishing ingredients
  • Popular choice among lipstick enthusiasts in India

Final Words

In conclusion, the top 10 lipstick brands in India represent the country’s dynamic beauty industry, offering diverse options in quality, shades, and affordability. From traditional favorites to innovative newcomers, these brands reflect excellence in formulation, packaging, and meeting consumer demands. As beauty continues to evolve, these brands empower individuals to express themselves confidently through color and style.


How do I choose the right lipstick shade for my skin tone?

  • Consider your skin’s undertone (warm, cool, or neutral) and choose shades that complement it. For warm undertones, try earthy or orange-based colors; for cool undertones, go for blues or purples; neutral undertones can experiment with a wider range.

What is the difference between matte and cream lipsticks?

  • Matte lipsticks provide a flat, non-shiny finish and are usually long-lasting. Cream lipsticks offer a smoother, more moisturizing feel with a slight sheen.

Are liquid lipsticks better than traditional stick lipsticks?

  • It depends on your preference. Liquid lipsticks often provide more precise application and longer-lasting wear, but stick lipsticks are typically more moisturizing and easier to apply quickly.

How can I make my lipstick last longer?

  • Start with a lip primer or a light foundation on your lips, use a lip liner to outline and fill in your lips, apply the lipstick, blot with a tissue, and apply a second layer.

Is it necessary to use a lip liner?

  • While not always necessary, a lip liner can define your lips, help prevent color from bleeding, and increase the longevity of your lipstick.

Can I mix lipstick shades to create a custom color?

  • Absolutely! Mixing lipstick shades can create unique colors and is a great way to get more use out of shades you don’t wear often.

How do I choose a lipstick for everyday wear?

  • For daily wear, opt for shades close to your natural lip color for a subtle look. Consider more moisturizing lipsticks, like sheers or creams, for comfortable all-day wear.

Are there any long-lasting lipsticks that won’t dry out my lips?

  • Yes, many brands offer long-lasting formulas that include hydrating ingredients. Look for lipsticks labeled as moisturizing or hydrating.

How do I apply bold or dark lipstick neatly?

  • Use a lip brush for precision, start by outlining the edges, and then fill in the rest of your lips. Clean up any mistakes with a small brush dipped in concealer.

What are the best lipstick brands for sensitive lips?

  • Brands that use hypoallergenic, fragrance-free, or natural ingredients are generally better for sensitive lips. Check the ingredient list before purchasing.

How can I prevent my lipstick from smudging under a mask?

  • Opt for transfer-proof or long-wear lipsticks. You can also blot your lipstick and apply a thin layer of translucent powder over it.

Is it worth buying expensive luxury lipsticks?

  • It depends on your budget and preference. Luxury lipsticks often offer better pigmentation and packaging, but many affordable brands offer high-quality lipsticks as well.

How can I make my lips look fuller with lipstick?

  • Use a slightly lighter lipstick shade in the center of your lips, or apply a small amount of gloss to the center to create the illusion of fuller lips.

Are there vegan and cruelty-free lipstick options available?

  • Yes, many brands now offer vegan and cruelty-free lipsticks. Check the product labels for certifications.

How often should I replace my lipstick?

  • Replace your lipstick every 1-2 years, or sooner if the texture, smell, or color changes.

Can I still use a lipstick that has been discontinued?

  • If you still have a discontinued lipstick that hasn’t expired, you can continue to use it. To find a similar shade, compare swatches online or ask for assistance at beauty stores.

What’s the best way to remove long-lasting lipstick?

  • Use an oil-based makeup remover or a dedicated lip color remover for stubborn long-lasting formulas. Gently apply, let it sit for a few seconds, and then wipe off.

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