Top 10 Makeup Brands in India (2024)

Top 10 Makeup Brands in India

Are you in search of the finest makeup brands in India that blend quality, diversity, and style? Look no further! 

In this article, we’ll delve into the world of cosmetics as we unveil the top 10 makeup brands that have captivated Indian hearts with their innovative products and trend-setting styles. From traditional favorites to modern sensations, explore the realm where beauty meets culture and trends evolve with every stroke of the brush. 

Let’s embark on a journey through the vibrant landscape of makeup excellence in India.

Comparison Table of Top 10 Makeup Brands in India

BrandProduct RangePrice RangeTarget AudienceUnique Selling Point
LakméWide variety, including foundations and lipsticksAffordableGeneral, especially Indian skin tonesTailored for Indian skin, wide availability
MAC CosmeticsProfessional quality, extensive rangeHighMakeup enthusiasts, professionalsHigh pigment quality, inclusive shade range
MaybellineTrendy and accessible productsAffordableYoung, fashion-forward audienceQuality products at affordable prices
L’Oréal ParisDiverse range including anti-aging makeupModerateBroad audience, including mature womenBalances luxury with affordability
NYX Professional MakeupBold colors, trendsetting productsModerateYoung, experimental audienceProfessional-grade makeup at accessible prices
ColorbarVibrant and innovative makeupModerateFashion-conscious consumersOffers a mix of innovation and variety
Bobbi BrownPremium quality, natural look makeupHighLuxury-seeking consumersFocuses on natural beauty enhancement
SUGAR CosmeticsTrendy, long-lasting productsModerateYoung, urban consumersKnown for cruelty-free and vegan options
Faces CanadaCruelty-free, diverse rangeModerateGeneral, ethical consumersOffers cruelty-free and versatile products
Huda BeautyHigh-quality, glamorous makeupHighFashion and beauty enthusiastsKnown for glamorous, influencer-loved products

Criteria for Choosing a Makeup Brand

1. Quality of Ingredients: Choosing a makeup brand involves scrutinizing the quality of ingredients. Prioritizing brands that use natural, skin-friendly ingredients minimizes the risk of irritation and promotes healthier skin. Avoiding harmful chemicals like parabens, sulfates, and phthalates is crucial, especially for those with sensitive skin. Look for brands transparent about their ingredient lists and focus on non-comedogenic and hypoallergenic formulations.

2. Product Range and Diversity: A diverse product range is essential when selecting a makeup brand. Brands offering a wide variety of shades and formulations cater to diverse skin tones, types, and preferences. From foundations to lipsticks, a comprehensive lineup enables experimentation with different looks. Brands regularly updating their collections with innovative products show commitment to meeting evolving consumer needs.

3. Ethical and Sustainable Practices: Ethical and sustainable practices matter in today’s consumer landscape. Prioritize brands that employ cruelty-free testing methods and eco-friendly packaging, demonstrating commitment to animal welfare and environmental stewardship. Supporting brands engaging in fair trade practices contributes to positive social impact. Researching a brand’s sustainability initiatives and corporate values helps align consumer choices with personal ethics.

4. Customer Reviews and Reputation: Customer reviews and reputation provide valuable insights into makeup brands. Seeking feedback from fellow consumers offers firsthand experiences on product performance, durability, and overall satisfaction. Social media, beauty forums, and online reviews are rich sources of recommendations. Evaluating brand reputation and responsiveness to feedback aids in making informed purchase decisions, enhancing the makeup experience.

List of the 10 Makeup Brands in India

1. Lakmé:

Lakmé, a leading makeup brand in India, has earned widespread acclaim for its top-notch products and extensive range tailored to diverse skin tones and preferences. Established in 1952, Lakmé has been a pioneer in setting trends and standards in the Indian beauty industry, offering everything from foundations to lipsticks, eyeliners to eyeshadows, crafted to accentuate the natural beauty of Indian women.

What sets Lakmé apart is its ability to seamlessly blend traditional beauty practices with modern trends, resulting in products that resonate with contemporary lifestyles while honoring India’s cultural heritage. From its signature bridal makeup collections to everyday essentials, Lakmé consistently delivers quality and innovation, garnering a loyal following across generations and households nationwide.

Beyond its product offerings, Lakmé actively supports emerging talent in the beauty industry through platforms like Lakmé Fashion Week. By showcasing budding makeup artists, hairstylists, and fashion designers, Lakmé fosters creativity and sets the stage for the next generation of beauty trends in India. With its unwavering commitment to excellence and a deep understanding of Indian beauty aesthetics, Lakmé remains the preferred choice for makeup enthusiasts, embodying beauty, diversity, and tradition.

Key features:

  • Extensive range catering to diverse skin tones and preferences
  • Offers foundations, lipsticks, eyeliners, eyeshadows, and more
  • Blends traditional Indian beauty practices with modern trends
  • Bridal makeup collections and everyday essentials available
  • Actively supports emerging talent through Lakmé Fashion Week

Why we picked Lakmé?

We selected Lakmé for its longstanding reputation for quality and innovation in the beauty industry. With a diverse range of products designed for various skin tones and preferences, Lakmé seamlessly merges tradition with modern trends, offering reliability and excellence that sets it apart as a top choice for consumers.

2. MAC Cosmetics:

MAC Cosmetics stands out as one of the top makeup brands in India, renowned for its quality and extensive product range. Operating in major cities like Mumbai, Delhi, and Bangalore, MAC has garnered a loyal following among makeup enthusiasts nationwide. Its reputation for setting trends and delivering top-notch products has solidified its position in the cosmetics industry.

A significant factor contributing to MAC’s success in India is its dedication to inclusivity and diversity. The brand offers a wide spectrum of shades suitable for various skin tones, ensuring that everyone can find products that complement their complexion. This commitment to representation resonates well with Indian consumers, fostering a sense of inclusivity and authenticity in the beauty community.

Moreover, MAC’s focus on quality and performance has further propelled its popularity in India. Known for its iconic lipsticks, professional-grade foundations, and vibrant eyeshadows, MAC consistently delivers products that meet the high standards of makeup artists and enthusiasts alike. With its unwavering commitment to excellence, MAC Cosmetics continues to lead the way in shaping beauty trends and inspiring creativity across the diverse landscape of India’s makeup industry.

Key features:

  • MAC offers durable makeup known for its performance.
  • MAC provides varied makeup products suitable for different styles.
  • MAC offers diverse shades to match various skin tones.
  • MAC sets beauty trends with innovative formulations and vibrant colors.

Why we picked MAC Cosmetics?

We chose MAC Cosmetics for its renowned quality, diverse product range, and commitment to inclusivity. MAC’s extensive line of makeup caters to various skin tones and types, offering professional-grade products suitable for all. With its innovative formulas and vibrant colors, MAC Cosmetics continues to set the standard in the beauty industry.

3. Maybelline New York:

Maybelline New York has cemented its position as one of the top makeup brands in India. Renowned for its high-quality products and innovative formulas, Maybelline offers a diverse range of cosmetics tailored to suit the needs and preferences of Indian consumers. From foundations to lipsticks and eyeshadows, Maybelline’s extensive product line caters to various skin tones and textures, making it accessible to a wide demographic.

One of the key factors contributing to Maybelline’s success in India is its commitment to staying abreast of emerging beauty trends. The brand consistently introduces new products inspired by global runway looks and beauty influencers, ensuring that consumers have access to the latest makeup innovations. With its finger on the pulse of the beauty industry, Maybelline remains a trusted choice for individuals seeking contemporary makeup solutions.

Moreover, Maybelline’s affordability and accessibility have played a pivotal role in its popularity across India. The brand’s products are widely available in retail outlets, pharmacies, and online platforms, making it convenient for consumers to purchase their favorite makeup essentials. Whether catering to makeup enthusiasts or everyday users, Maybelline New York continues to redefine beauty standards and empower individuals to express themselves through makeup.

Key features:

  • High-quality makeup products
  • Diverse range of cosmetics for various skin tones and textures
  • Innovation inspired by global beauty trends
  • Affordable pricing
  • Wide availability in retail outlets, pharmacies, and online platforms

Why we picked Maybelline New York?

MAC Cosmetics stands out for its inclusive approach to beauty, offering a diverse range of products suitable for all skin tones. Known for quality and innovation, MAC’s commitment to cruelty-free practices and trend-setting makeup has made it a favorite among makeup artists and beauty enthusiasts worldwide.

4. L’Oréal Paris:

L’Oréal Paris stands as the premier makeup brand in India, celebrated for its extensive range of high-quality products and innovative formulas. From foundations to lipsticks, the brand offers a diverse selection that caters to the varied needs and preferences of Indian consumers. Its unwavering commitment to product excellence and consistency has garnered trust and loyalty from makeup enthusiasts across the nation.

Key to L’Oréal Paris’s success in India is its strategic marketing approach. Leveraging captivating advertising campaigns featuring renowned celebrities and influencers, the brand effectively communicates messages of empowerment and beauty diversity. By understanding and integrating cultural nuances and beauty standards prevalent in India, L’Oréal Paris resonates deeply with Indian consumers, solidifying its status as the preferred makeup brand in the country.

In addition to its product excellence and marketing prowess, L’Oréal Paris’s dedication to social responsibility and sustainability has further endeared it to Indian consumers. The brand’s initiatives towards environmental sustainability and support for social causes resonate strongly with the socially conscious Indian audience, fostering a deeper connection beyond mere consumerism. 

Key features:

  • Offers diverse makeup products including foundations, lipsticks, and more.
  • Known for high-quality and innovative makeup formulations.
  • Utilizes celebrity endorsements and influencer partnerships effectively.
  • Tailors products and marketing to resonate with Indian beauty standards.

Why we picked L’Oréal Paris?

We chose L’Oréal Paris for its exceptional reputation in beauty and cosmetics. Their innovative products, commitment to quality, and diverse range cater to various skincare, haircare, and makeup needs. With a legacy of excellence and global recognition, L’Oréal Paris stands as a leader in the beauty industry, earning our trust.

5. NYX Professional Makeup:

NYX Professional Makeup has emerged as one of the premier makeup brands in India, captivating consumers with its diverse range of high-quality products. Renowned for its affordability without compromising on quality, NYX offers a plethora of options, catering to various skin tones and preferences. From vibrant eyeshadow palettes to long-lasting lipsticks, the brand excels in providing makeup enthusiasts with tools to express their creativity and style.

What sets NYX apart in the Indian market is its commitment to inclusivity. With a wide selection of shades suitable for Indian skin tones, NYX ensures that everyone can find products that complement their complexion. Moreover, the brand actively engages with its audience through social media platforms, fostering a sense of community among makeup lovers across the country.

In addition to its extensive product line and inclusive approach, NYX Professional Makeup stands out for its innovation and trendsetting designs. Constantly evolving to meet the evolving needs of consumers, the brand stays ahead of the curve with its cutting-edge formulations and chic packaging. As a result, NYX has become synonymous with empowerment, inspiring individuals to experiment with makeup and embrace their unique beauty.

Key features:

  • Diverse range of high-quality makeup products
  • Affordable prices without compromising on quality
  • Wide selection of shades suitable for Indian skin tones
  • Active engagement with consumers through social media platforms

Why we picked NYX Professional Makeup?

We selected NYX Professional Makeup for its wide range of high-quality products, diverse shade selections, and affordability. NYX caters to various skin tones and makeup preferences, making it inclusive and accessible to beauty enthusiasts worldwide. Its commitment to innovation and trendsetting also sets it apart in the cosmetics industry.

6. Colorbar:

Colorbar has emerged as one of the top makeup brands in India, renowned for its high-quality products and diverse range of shades. With its extensive line of cosmetics, Colorbar caters to various skin tones and preferences, making it a favorite among makeup enthusiasts nationwide. From foundations and lipsticks to eyeshadows and blushes, Colorbar offers a comprehensive selection of makeup essentials to enhance one’s beauty regimen.

What sets Colorbar apart is its commitment to innovation and trendsetting formulations. The brand consistently introduces cutting-edge products that reflect the latest beauty trends while ensuring superior quality and performance. Whether it’s long-lasting matte lipsticks or vibrant eyeshadow palettes, Colorbar’s products are designed to meet the evolving needs of modern consumers, earning it a reputation for excellence in the beauty industry.

Moreover, Colorbar’s affordability and accessibility make it a go-to choice for makeup lovers across different demographics. Its products strike a balance between quality and affordability, making luxury beauty accessible to a wider audience. With its widespread availability in stores and online platforms, Colorbar has become synonymous with reliability and trustworthiness, solidifying its position as the best makeup brand in India.

Key features:

  • Diverse range of shades catering to various skin tones.
  • High-quality makeup products including foundations, lipsticks, eyeshadows, and blushes.
  • Commitment to innovation with trendsetting formulations.
  • Introduction of cutting-edge products reflecting the latest beauty trends.

Why we picked Colorbar?

Colorbar stood out due to its diverse range of high-quality makeup products, catering to various skin tones and preferences. With trendsetting formulations and affordability, it ensures luxury beauty is accessible to all. Its reputation for reliability and wide availability further solidify Colorbar as our top choice in the cosmetics market.

7. Bobbi Brown:

Bobbi Brown has cemented itself as one of the top makeup brands in India, known for its quality products and inclusive approach to beauty. With a wide range of shades suitable for diverse skin tones, Bobbi Brown caters to the needs of Indian consumers, offering options that complement various undertones and preferences.

The brand’s commitment to creating makeup that enhances natural beauty while providing long-lasting wear has made it a favorite among makeup enthusiasts and professionals alike in India. From foundations to eyeshadows, Bobbi Brown’s products are formulated to deliver high performance and versatility, allowing users to create both subtle everyday looks and glamorous evening styles effortlessly.

In addition to its exceptional product line, Bobbi Brown’s emphasis on education and empowerment has resonated with Indian consumers. Through workshops, tutorials, and inclusive marketing campaigns, the brand encourages individuals to embrace their unique features and experiment with makeup as a form of self-expression, contributing to its widespread popularity and success in the Indian beauty market.

Key features:

  • Diverse shade range for various Indian skin tones
  • High-quality formulas ensuring long-lasting wear
  • Versatile products suitable for everyday and special occasions
  • Empowering workshops and inclusive marketing campaigns

Why we picked Bobbi Brown?

We selected Bobbi Brown for its extensive range of shades, catering to diverse Indian skin tones. Its high-quality formulas offer long-lasting wear, suitable for everyday use and special occasions. The brand’s commitment to empowerment through workshops and inclusive campaigns, alongside continual innovation, aligns with our values and meets our customers’ needs.

8. SUGAR Cosmetics:

SUGAR Cosmetics has rapidly emerged as one of the premier makeup brands in India, captivating consumers with its innovative products and bold aesthetics. Renowned for its high-quality formulations, SUGAR offers a diverse range of cosmetics catering to various skin tones and preferences. From vibrant lipsticks to versatile eyeshadow palettes, the brand’s extensive product line ensures there’s something for everyone.

What sets SUGAR Cosmetics apart is its commitment to cruelty-free and vegan practices, resonating with the growing demand for ethically sourced beauty products. With a focus on inclusivity and diversity, SUGAR celebrates individuality and empowers customers to express themselves freely through makeup. Its bold marketing campaigns and social media presence have further cemented its position as a trendsetter in the Indian beauty industry.

Beyond its products, SUGAR Cosmetics fosters a vibrant community of makeup enthusiasts through interactive events, tutorials, and collaborations with influencers. By fostering a culture of self-expression and creativity, SUGAR continues to redefine beauty standards and inspire confidence in individuals across India. With its unwavering commitment to innovation and inclusivity, SUGAR Cosmetics remains at the forefront of the makeup revolution in India.

Key features:

  • High-quality makeup formulations
  • Wide variety of products for diverse preferences
  • Commitment to cruelty-free and vegan practices
  • Embraces inclusivity and celebrates diversity
  • Bold and visually appealing packaging

Why we picked SUGAR Cosmetics?

We selected SUGAR Cosmetics for its dedication to quality, diversity, and ethics. With a wide array of makeup options tailored to various skin tones, coupled with cruelty-free formulations, SUGAR appeals to modern consumers seeking trendy, responsible beauty solutions. Its affordability and attention to detail further distinguish it in the cosmetics industry.

9. Faces Canada:

Faces Canada is renowned as one of the top makeup brands in India, offering a wide range of high-quality beauty products. With a commitment to innovation and trendsetting, Faces has gained a strong reputation for its diverse and vibrant makeup collections. From lipsticks to eyeshadows, the brand caters to the diverse needs of Indian consumers, providing a blend of international trends with a local touch.

The brand’s popularity stems from its focus on quality and affordability, making premium makeup accessible to a broader audience. Faces products are known for their rich pigmentation, long-lasting formulas, and diverse shade ranges, allowing individuals to express their unique style. Whether for everyday wear or special occasions, Faces has become a go-to choice for makeup enthusiasts seeking both quality and variety.

In addition to its product excellence, Faces Canada actively engages with its customers through beauty tutorials, social media, and collaborations with influencers. This approach enhances the brand’s connection with its audience, fostering a community of makeup enthusiasts who appreciate both the artistry and accessibility that Faces brings to the Indian beauty landscape.

Key features:

  • Makeup products, lipsticks, foundations, eyeshadows, etc.
  • Known for high-quality formulations.
  • Introduces innovative makeup trends and technologies.
  • Widely available through various retailers and in many countries.

Why we picked Faces Canada?

We choose Faces Canada for its diverse makeup collections catering to Indian consumers, blending innovation, quality, and affordability. The brand’s commitment to engaging its audience through tutorials and collaborations fosters a vibrant community of makeup enthusiasts, making Faces a top choice in the beauty industry.

10. Huda Beauty:

Huda Beauty, renowned for its high-quality makeup products, has garnered a strong following in India. Its diverse range of cosmetics caters to various skin tones and preferences, making it a favorite among makeup enthusiasts nationwide. From vibrant eyeshadow palettes to long-lasting liquid lipsticks, Huda Beauty offers an extensive selection to meet every makeup need.

The brand’s success in India can be attributed to its savvy marketing strategies and active presence on social media platforms like Instagram and YouTube. By collaborating with influencers and beauty experts, Huda Beauty effectively showcases its products and provides tutorials, engaging and inspiring makeup enthusiasts across the country. Its inclusive approach to beauty resonates with Indian consumers, fostering a sense of empowerment and self-expression.

As one of the top makeup brands in India, Huda Beauty continues to win the trust and loyalty of customers through its superior quality and trend-setting products. Whether it’s for everyday wear or special occasions, makeup aficionados turn to Huda Beauty for its innovative formulas and commitment to inclusivity. With its expanding presence and dedication to meeting the diverse needs of Indian consumers, Huda Beauty remains a frontrunner in the Indian beauty industry.

Key features:

  • High-quality makeup products
  • Diverse range catering to various skin tones and preferences
  • Vibrant eyeshadow palettes and long-lasting liquid lipsticks
  • Strategic marketing campaigns and strong social media presence

Final Words

In summary, the top 10 makeup brands in India embody diversity, innovation, and inclusivity in the beauty industry. From global giants to local innovators, these brands offer a range of products catering to various styles and preferences. They reflect the dynamic nature of Indian beauty standards and continue to inspire self-expression and confidence among consumers. With a commitment to quality and creativity, these brands redefine beauty and make it accessible to all, fostering a culture of empowerment and individuality.

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