Top 9 Best Chips Brands in India

Top 9 Best Chips Brands in India

Chips have become an integral part of snacking culture in India, offering a quick and tasty option for those on the go or relaxing at home. With the snack industry flourishing, a variety of chips brands have emerged, catering to the diverse palates of Indian consumers. From classic potato chips to innovative and regional flavors, the choices are extensive. This article will explore the top 9 chips brands in India, known for their unique flavors, quality, and consumer appeal.

The Popularity of Chips in India: Chips in India are more than just a snack; they represent a fusion of global and local tastes. They are a popular choice across all age groups, offering flavors ranging from international classics to indigenous spices. The ever-growing variety of chips in the market caters to the adventurous and traditional snackers alike.

Criteria for Choosing Chips Brands: When selecting a chips brand, consider factors such as flavor variety, quality of ingredients, texture, packaging, and price. Some consumers also look for healthier options like baked chips or those with less artificial additives.

Comparison Table of Best Chips Brands in India

BrandSpecialtyPrice RangeFlavor VarietyUnique Selling Point
Lay’sPotato ChipsAffordable to ModerateWideInternational and local flavors, wide availability
KurkureCorn PuffsAffordableSpicy & TangyUnique texture, bold Indian flavors
Haldiram’sTraditional Indian SnacksModerate to HighTraditional & ModernAuthentic Indian flavors, variety of snacks
Uncle ChippsPotato ChipsAffordableClassicClassic taste, nostalgic brand
BingoInnovative ChipsAffordableUnique & QuirkyWide range of innovative flavors
PringlesPotato CrispsModerate to HighInternationalUnique shape, variety of flavors
Terra ChipsVegetable ChipsHighGourmetHealthier alternative, premium quality
Parle’s WafersPotato WafersAffordableTraditional & ModernBudget-friendly, wide variety of flavors
Balaji WafersRegional Indian FlavorsAffordableRegional & ModernCatering to regional tastes, value for money

Top 9 Best Chips Brands in India:

1. Lay’s:

Description: Lay’s, a globally recognized brand, has a strong presence in India with a variety of flavors tailored to Indian taste buds.

Key Features:

  • Wide range of flavors, including both international and local favorites.
  • Consistent quality and crunchy texture.
  • Innovative flavor campaigns and widespread availability.

Why Choose Lay’s: Ideal for those who enjoy experimenting with different flavors and prefer a widely available, quality snack.

2. Kurkure:

Description: Kurkure is known for its distinct texture and flavors, offering a twist on traditional snacking with its tangy and spicy options.

Key Features:

  • Unique, crunchy texture that differs from traditional potato chips.
  • Bold and spicy flavors catering to the Indian palate.
  • Made from quality ingredients with an emphasis on taste.

Why Choose Kurkure: Great for spice lovers and those looking for a snack that stands out in terms of flavor and texture.

3. Haldiram’s:

Description: A renowned brand in Indian snacks, Haldiram’s offers a range of chips and crisps that are deeply rooted in Indian culinary traditions.

Key Features:

  • A variety of traditional and modern flavors.
  • Focus on quality ingredients and authentic Indian taste.
  • Wide range of products including both traditional snacks and chips.

Why Choose Haldiram’s: Best for those who appreciate traditional Indian flavors and high-quality snacking options.

4. Uncle Chipps:

Description: Uncle Chipps, a brand that has been around for decades, is known for its classic style potato chips and nostalgic appeal.

Key Features:

  • Classic potato chip taste with a focus on simplicity and quality.
  • Nostalgic brand for many Indian consumers.
  • Good balance of crunch and flavor.

Why Choose Uncle Chipps: Suitable for those who prefer the classic potato chip taste and a brand with a long-standing heritage.

5. Bingo:

Description: Bingo is recognized for its innovative approach to flavors and textures, offering a range of trendy and quirky snack options.

Key Features:

  • Wide variety of unique and innovative flavors.
  • Engaging and youthful branding.
  • Range includes both traditional chips and unique snack forms.

Why Choose Bingo: Ideal for young consumers and those looking for a modern twist in their snacks.

6. Pringles:

Description: Pringles offers a distinctive snacking experience with its unique chip shape and variety of international flavors.

Key Features:

  • Signature saddle shape and resealable packaging.
  • Consistent quality and crunchy texture.
  • Wide range of flavors with global appeal.

Why Choose Pringles: Perfect for those who enjoy a premium snacking experience with flavors from around the world.

7. Terra Chips:

Description: Terra Chips specializes in offering gourmet vegetable chips, providing a healthier alternative to traditional potato chips.

Key Features:

  • Made from a mix of exotic vegetables for a unique taste.
  • Healthier option with a focus on natural ingredients.
  • Gourmet quality and distinctive packaging.

Why Choose Terra Chips: Great for health-conscious consumers looking for a tasty yet nutritious snacking option.

8. Parle’s Wafers:

Description: Parle, a household name in India, extends its snack range with wafers that are both tasty and affordable.

Key Features:

  • Wide variety of flavors catering to Indian tastes.
  • Affordable pricing and good quality.
  • Trusted brand with a wide distribution network.

Why Choose Parle’s Wafers: Suitable for families and individuals seeking budget-friendly yet delicious snacking options.

9. Balaji Wafers:

Description: Balaji Wafers is known for its wide range of flavors and quality products, capturing the essence of regional tastes in India.

Key Features:

  • A broad spectrum of flavors, including regional favorites.
  • Focus on quality and value for money.
  • Strong presence in the Indian snack market.

Why Choose Balaji Wafers: Best for those who enjoy a variety of flavors, especially regional Indian tastes, at an affordable price.

Emerging Trends in Chips Industry in India:

The chips industry in India is seeing a trend towards healthier options, including baked and vegetable-based chips, as well as a growing interest in regional and fusion flavors. There’s also an emphasis on using quality ingredients and reducing artificial additives to cater to the health-conscious segment of consumers.


The best chips brands in India offer a delightful array of choices to suit every palate, from classic potato chips to exotic vegetable crisps. Whether it’s for a casual munch, a party snack, or a health-conscious nibble, these brands provide options for every occasion and preference, ensuring the Indian love affair with chips continues to thrive.

FAQs on Best Chips Brands in India

  1. How do I choose a healthy chips option?
    • Look for chips with lower sodium content, baked options, or those made from whole grains or vegetables.
  2. Are there any gluten-free chips available in India?
    • Yes, brands like Terra Chips offer gluten-free options made from various vegetables.
  3. What are some popular Indian flavors in chips?
    • Spices like masala, chaat, and flavors like green chutney and tandoori are popular in Indian chips.
  4. Can I find international flavors in Indian chips brands?
    • Brands like Lay’s and Pringles offer international flavors like sour cream and onion, cheese, and salt & vinegar.
  5. Are there any vegan chips options?
    • Many chips, especially those made from vegetables or without cheese and dairy, are suitable for vegans.
  6. How long do chips last once opened?
    • Chips last a few days after opening if stored in an airtight container, but are best consumed soon after opening for optimal freshness.
  7. Can I find organic chips in India?
    • Organic options are becoming more available, with brands focusing on organic ingredients and healthier snacking.
  8. Are chips with no preservatives healthier?
    • Chips without preservatives can be healthier, but always check the overall nutritional content.
  9. What is the price range of premium chips brands in India?
    • Premium brands like Pringles and Terra Chips are on the higher end of the price scale compared to local brands.
  10. Do any Indian chips brands offer baked options?
    • Yes, several brands now offer baked chips as healthier alternatives to the traditional fried ones.
  11. Can I find kettle-cooked chips in India?
    • Kettle-cooked chips, known for their crunchier texture, are offered by brands like Lay’s.
  12. Are there any regional chips brands in India?
    • Local brands like Balaji Wafers cater to regional tastes and preferences.
  13. How are vegetable chips different from regular potato chips?
    • Vegetable chips are made from a variety of vegetables, offering different flavors and often a healthier profile than potato chips.
  14. What makes gourmet chips different?
    • Gourmet chips typically use high-quality ingredients and unique flavors, targeting a more premium segment.
  15. Can I find multi-grain chips in India?
    • Yes, multi-grain chips are available, offering a healthier choice with more dietary fiber.

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