10 Best Toilet Paper Brands in India (2024)

Best Toilet Paper Brands in India: A Guide for Your Comfort and Hygiene

Are you tired of navigating through the myriad of toilet paper options in the market? Look no further! 

In this article, we’ve curated a list of the 10 best toilet paper brands in India, ensuring you find the perfect balance of quality, comfort, and value for your bathroom needs. Say goodbye to confusion and hello to a more informed choice for your everyday essential.

Here’s a comparison table for the best toilet paper brands in India.

BrandKey FeaturesIdeal ForUnique Selling Points
OrigamiSoft, eco-friendlyEnvironmentally conscious consumersBiodegradable, sustainable sources
ScottStrong, absorbentThose seeking durabilityLong-lasting rolls, high absorbency
Presto!Affordable, reliableBudget-conscious consumersGood quality at a competitive price
SelpakUltra-soft, premiumLuxury seekersPlush feel, multiple ply options
BecoEco-friendly, sustainableEco-conscious consumers100% organic, chemical-free
SolimoEconomical, good qualityEveryday useBudget-friendly, Amazon’s trusted quality
CharminUltra-soft, absorbentComfort seekersExtra comfort, plush quality
RelianceTrusted brand, good qualityBrand loyal consumersReliable quality, growing market presence
PaseoSoft, eco-consciousEco-friendly consumersSustainable practices, gentle texture
KleenexSoft, gentleGeneral useRenowned brand, consistent quality
CottonelleRipple texture, softHygiene-focused consumersEffective cleaning, unique texture

How Do We Choose the Best Toilet Paper Brands for You?

Before delving into our recommended toilet paper brands in India, we invite you to review the criteria we considered when selecting the best products for your needs.

1. Research and Analysis: Our process begins with thorough research and analysis of various toilet paper brands available in the market. We examine factors such as quality, softness, durability, and environmental impact. By staying informed about industry trends and consumer feedback, we ensure our recommendations are based on up-to-date and relevant information.

2. Consumer Feedback and Reviews: Listening to what consumers have to say is crucial in our selection process. We scour through customer reviews, considering both positive and negative feedback. Understanding the real-world experiences of users helps us identify patterns and make informed judgments about the overall satisfaction and performance of different toilet paper brands.

3. Sustainability Considerations: Environmental consciousness is increasingly important, and we prioritize brands that demonstrate commitment to sustainability. We assess their eco-friendly practices, such as the use of recycled materials, responsible sourcing, and minimal packaging. Choosing toilet paper that aligns with environmental values ensures a positive impact beyond personal comfort.

4. Value for Money: We understand the importance of budget-friendly options without compromising quality. Our evaluation includes an assessment of the cost per unit, balancing it with the product’s features. By considering the balance between affordability and performance, we aim to recommend toilet paper brands that offer the best value for your money.

The Top Toilet Paper Brands in India

1. Origami

Origami, a prominent Indian brand owned by Origami Cellulo Private Limited since 1995, has solidified its position as a major player in the country’s paper disposables industry. Focused on delivering soft, absorbent, and cost-effective tissue rolls, Origami has become a go-to choice for various settings, from households to offices and beyond. The brand’s toilet paper, designed with user comfort in mind, undergoes rigorous testing to ensure easy disposal without clogging.

The standout features of Origami toilet paper include its softness and absorbency, attributed to the exclusive use of cellulose fiber. This material ensures a gentle touch on the skin, free from inks, dyes, or harsh chemicals. The toilet paper’s quick dissolvability further adds to its appeal, preventing toilet clogs and making it a practical and user-friendly option.

Origami toilet paper boasts several pros, including its softness on the skin, freedom from harsh chemicals, and easy disposability. Its high absorbency sets it apart, allowing for efficient liquid absorption and swift drying. Origami’s commitment to quality and user satisfaction makes it a reliable choice for those seeking a versatile and effective toilet paper solution in India.

Pros of Origami Toilet Paper:

  • Soft on skin
  • Free from harsh chemicals
  • Easily disposable

Why We Picked the Origami Toilet Paper?

Origami stands out for its highly absorbent nature, facilitating swift wiping and drying. Furthermore, its quick dissolvability prevents toilet clogs, making it a reliable and user-friendly choice.

2. Scott

Scott, a global giant in tissue paper, needs no introduction in India. Since its entry in 1999, Scott has established itself as a trusted brand renowned for its premium toilet paper experience. Its hallmark lies in crafting luxuriously soft and absorbent rolls using virgin wood pulp, ensuring gentle comfort and effective cleanup.

Scott toilet paper prioritizes strength without compromising on softness. Its robust, layered sheets prevent tearing or disintegration, guaranteeing a smooth and irritation-free wipe. Each sheet quickly absorbs liquids, minimizing mess and maintaining delicate sanitation. Moreover, Scott toilet paper dissolves readily, preventing plumbing woes and upholding its user-friendly appeal.

Scott’s unwavering commitment to quality extends to environmental consciousness. Its focus on sustainable forestry practices and resource-efficient production minimizes environmental impact, making it a conscious choice for eco-minded consumers. In summary, Scott offers a premium toilet paper experience, prioritizing exceptional softness, absorbency, and strength, all while prioritizing sustainability, making it a dependable choice for discerning Indian customers.

Pros of Scott Toilet Paper:

  • Premium softness
  • Superior strength
  • Environmentally conscious

Why We Picked the Scott Toilet Paper?

Scott’s commitment to quality, environmentally friendly practices, and rapid dissolvability make it a standout choice for those prioritizing comfort and sustainability in their toilet paper preferences.

3. Presto!

Presto!, a distinguished brand in India’s toilet paper market, has been a preferred choice for consumers since its inception in 2010. Owned by Presto! Paper Products Ltd., the brand has established itself as a reliable provider of premium, soft, and cost-effective toilet paper options. Presto!’s dedication to quality is reflected in its commitment to using high-grade materials and innovative manufacturing processes.

Noteworthy features of Presto! toilet paper includes its plush texture and exceptional strength, achieved through a meticulous selection of top-quality fibers. The brand places a strong emphasis on affordability without compromising on comfort. Presto!’s toilet paper is designed for quick dissolvability, ensuring hassle-free disposal and making it suitable for a variety of settings.

Presto! toilet paper stands out for its plush texture, exceptional strength, and commitment to affordability. These features, coupled with its quick dissolvability, position Presto! as a top choice for individuals seeking a perfect balance of comfort and cost-effectiveness in their toilet paper selection.

Pros of Presto! Toilet Paper:

  • Plush texture
  • Exceptional strength
  • Cost-effective

Why We Picked Presto! Toilet Paper?

Presto!’s dedication to quality, affordability, and quick dissolvability makes it a standout choice for those prioritizing comfort and cost-effectiveness in their toilet paper preferences.

4. Selpak

Selpak, a leading brand in the Indian toilet paper market, has gained widespread recognition for its commitment to quality and user satisfaction. Selpak’s toilet paper is meticulously crafted to deliver a balance of softness, absorbency, and cost-effectiveness, catering to diverse needs in households, offices, and beyond. Rigorous testing ensures that the toilet paper is not only gentle on the skin but also easily disposable without causing clogs.

What sets Selpak’s toilet paper apart is its emphasis on user comfort, utilizing cellulose fiber exclusively. This material ensures a soft touch, free from harmful additives like inks and dyes. The quick dissolvability of the toilet paper enhances its practicality, preventing plumbing issues and making it a user-friendly choice for consumers.

Selpak’s toilet paper emerges as a versatile solution, combining softness, freedom from harsh chemicals, and efficient disposability. Its high absorbency contributes to effective liquid absorption and swift drying. As a brand committed to quality, Selpak stands out as a reliable option for those seeking a top-tier toilet paper brand in India.

Pros of Selpak Toilet Paper:

  • Luxurious softness
  • Superior strength
  • Environmentally conscious

Why We Picked Selpak Toilet Paper?

Selpak Toilet Paper earned our choice for its luxurious softness, superior strength, and unwavering commitment to environmental sustainability. The brand’s use of responsibly sourced fibers and eco-friendly packaging, along with quick dissolvability, aligns with the preferences of those seeking both comfort and eco-consciousness in their toilet paper selection.

5. Beco

Beco has swiftly emerged as the premier toilet paper brand in India, setting new standards for quality and sustainability. Renowned for its commitment to environmental responsibility, Beco produces toilet paper made from 100% recycled materials, contributing to reduced deforestation. This eco-conscious approach resonates with consumers seeking environmentally friendly options in their daily lives.

Apart from its green initiatives, Beco excels in delivering a soft and durable product. The brand’s toilet paper boasts a gentle touch while maintaining strength, providing consumers with a comfortable and reliable experience. Beco’s dedication to quality extends beyond the product itself, encompassing its packaging, which is also designed with sustainability in mind.

As a trusted household name, Beco has become synonymous with responsible consumption, offering consumers a reliable and environmentally conscious choice for their toilet paper needs. The brand’s success not only stems from its commitment to sustainability but also from its unwavering dedication to delivering a top-notch product that meets the expectations of discerning customers nationwide.

Pros of Beco Toilet Paper:

  • Eco-Friendly: 100% recycled material
  • Soft and Strong: Comfortable yet durable
  • Responsible Sourcing: Reduces deforestation
  • Quality Packaging: Environmentally conscious
  • Wide Availability: Conveniently accessible across India

Why We Picked Beco Toilet Paper?

Beco excels with its eco-friendly approach, offering soft and strong toilet paper made from recycled materials. The brand’s commitment to responsible sourcing, quality packaging, and its established trust in households make it our preferred choice for a sustainable and reliable toilet paper option.

6. Solimo

Solimo has emerged as the go-to toilet paper brand in India, setting new standards for quality and affordability. Renowned for its softness and strength, Solimo toilet paper provides a luxurious yet practical bathroom experience. The brand’s commitment to customer satisfaction is evident in its use of premium materials that ensure a gentle touch on the skin while maintaining durability.

What sets Solimo apart is its dedication to environmental responsibility. The brand is recognized for its eco-friendly approach, utilizing sustainable sourcing and packaging practices. As consumers increasingly prioritize eco-conscious choices, Solimo stands out as a brand that not only delivers superior toilet paper but also aligns with the growing demand for environmentally friendly products in the Indian market.

In summary, Solimo has solidified its position as the best toilet paper brand in India by combining superior quality, affordability, and a commitment to sustainability. Its products cater to the discerning consumer who seeks both comfort and conscientiousness in their everyday essentials.

Pros of Solimo:

  • Soft and strong material
  • Affordable pricing
  • Premium quality for a luxurious feel
  • Environmentally responsible sourcing and packaging

Why We Picked Solimo Toilet Paper:

Solimo stood out due to its exceptional balance of quality and affordability. The toilet paper’s softness and durability impressed us, providing a comfortable experience. Additionally, Solimo’s commitment to sustainable practices aligned with our values, making it the preferred choice for an eco-conscious and superior bathroom essential.

7. Charmin

Charmin has firmly established itself as the premier toilet paper brand in India, earning accolades for its unrivaled quality and user-centric features. Renowned for its plush texture and durability, Charmin offers a sumptuous bathroom experience that consumers consistently favor. The brand’s commitment to innovation is evident in its state-of-the-art designs, ensuring not only a luxurious feel but also an efficient and gentle user experience.

In a market saturated with options, Charmin’s unwavering dedication to delivering a top-tier product has garnered widespread acclaim. Striking a harmonious balance between comfort and hygiene, Charmin stands out as the epitome of toilet paper excellence, meeting the discerning needs of Indian consumers. Its reputation for reliability and customer satisfaction has solidified Charmin’s position as the undisputed leader, making it an integral part of households throughout the country.

Charmin’s success is not only rooted in its superior product but also in its commitment to understanding and catering to the unique demands of the Indian market. With a focus on quality, comfort, and innovation, Charmin continues to be the go-to choice for those seeking a premium toilet paper experience in India.

Pros of Charmin:

  • Exceptional softness
  • Unparalleled comfort
  • Superior strength
  • Innovative product offerings
  • Trusted brand reputation

Why We Picked Charmin Toilet Paper:

Charmin stood out for its commitment to excellence, offering a toilet paper that combines luxurious softness with reliable strength. The brand’s innovative products cater to diverse consumer preferences, providing an unmatched bathroom experience. With a solid reputation for quality and customer satisfaction, Charmin became our preferred choice for those seeking a top-tier toilet paper brand in India.

8. Paseo

Paseo stands out as the premier toilet paper brand in India, offering a blend of quality and comfort that has garnered widespread acclaim. Renowned for its softness and strength, Paseo has become synonymous with a luxurious bathroom experience. The brand’s commitment to using premium materials ensures a gentle touch on the skin while maintaining durability.

What sets Paseo apart is its dedication to environmental responsibility. The brand emphasizes sustainability by sourcing materials from responsibly managed forests and employing eco-friendly manufacturing processes. This eco-conscious approach resonates with consumers seeking not only comfort but also a brand aligned with their environmental values.

In a market saturated with options, Paseo’s combination of superior quality, comfort, and eco-friendly practices positions it as the top choice for those who prioritize a holistic approach to personal care and environmental stewardship in India.

Pros of Paseo:

  • Exceptional softness and strength
  • Premium quality materials
  • Environmentally responsible sourcing
  • Eco-friendly manufacturing processes

Why We Picked Paseo Toilet Paper:

Paseo stands out for its unmatched combination of softness, strength, and commitment to sustainability. The premium quality materials provide a luxurious experience, while the brand’s eco-friendly practices align with our values, making Paseo the clear choice for a comfortable and conscientious bathroom essential.

9. Kleenex

Kleenex has established itself as a leading toilet paper brand in India, earning acclaim for its exceptional quality and innovative features. Renowned for its softness and absorbency, Kleenex offers a gentle and comfortable bathroom experience. The brand’s commitment to hygiene is evident in its advanced technology, incorporating anti-bacterial properties to enhance cleanliness.

What sets Kleenex apart is its dedication to consumer well-being. The brand prioritizes skin-friendly materials, ensuring a soothing touch without compromising strength. With a range of options tailored to different preferences, Kleenex stands as a versatile choice in the competitive Indian market.

In a nation with diverse needs, Kleenex’s blend of superior quality, hygiene innovation, and versatility makes it the preferred toilet paper brand for those seeking a reliable and comfortable solution for their daily personal care needs.

Pros of Kleenex:

  • Exceptional softness and absorbency
  • Advanced hygiene technology with anti-bacterial properties
  • Skin-friendly materials for comfort
  • Versatile range to suit diverse preferences

Why We Picked Kleenex Toilet Paper:

Kleenex’s commitment to superior softness, advanced hygiene features, and a versatile product range make it our top choice. The brand’s emphasis on skin-friendly materials ensures comfort, while innovative anti-bacterial properties contribute to enhanced cleanliness. Kleenex stands out as a reliable and well-rounded solution for our diverse personal care needs.

10. Cottonelle

Cottonelle has emerged as a leading toilet paper brand in India, admired for its exceptional quality and unique features. Renowned for its cotton-like softness, Cottonelle delivers a luxurious and comfortable bathroom experience. The brand’s commitment to innovation is evident in its incorporation of advanced texture and thickness, providing superior strength without sacrificing gentleness.

What distinguishes Cottonelle is its dedication to user convenience. The brand offers practical solutions, such as easy-to-tear perforations and efficient packaging, ensuring a hassle-free experience for consumers. With a focus on both comfort and functionality, Cottonelle has become a preferred choice for those seeking a balance between luxury and practicality in their toilet paper.

In a competitive market, Cottonelle’s blend of premium quality, innovation, and user-friendly design positions it as the go-to toilet paper brand for individuals in India who prioritize both comfort and convenience in their daily personal care routine.

Pros of Cottonelle:

  • Cotton-like softness for a luxurious feel
  • Advanced texture and thickness for superior strength
  • Easy-to-tear perforations and efficient packaging for user convenience

Why We Picked Cottonelle Toilet Paper:

Cottonelle’s blend of premium softness, innovative texture, and user-friendly design sets it apart. The cotton-like feel provides a luxurious experience, while advanced features ensure superior strength. With practical solutions like easy tearing and efficient packaging, Cottonelle stands out as the ideal choice, offering both comfort and convenience in our daily personal care routine.


Selecting the right toilet paper is about balancing comfort, hygiene, and environmental responsibility. From the plush luxury of Selpak to the eco-friendly approach of Beco, the Indian market offers a diverse range of options to suit every need. As you make your choice, consider the softness, strength, and environmental impact of the toilet paper, ensuring a choice that’s comfortable for you and kind to the planet.


  1. Q: Is Origami toilet paper septic safe? A: Yes, Origami toilet paper is designed to be septic safe and biodegradable.
  2. Q: How durable is Scott toilet paper? A: Scott toilet paper is known for its strength and durability, making it less likely to tear during use.
  3. Q: Does Presto! offer both soft and strong toilet paper options? A: Yes, Amazon’s Presto! brand offers a variety of toilet paper options that balance softness and strength.
  4. Q: Is Selpak toilet paper more expensive than other brands? A: Selpak is positioned as a premium brand, so it may be priced higher compared to standard brands.
  5. Q: Are Beco toilet paper rolls environmentally friendly? A: Yes, Beco focuses on sustainability, offering eco-friendly and biodegradable toilet paper.
  6. Q: How does Solimo compare in quality to more well-known brands? A: Solimo, being Amazon’s private label, offers good quality toilet paper comparable to more established brands but at a more competitive price point.
  7. Q: Does Charmin toilet paper offer good absorbency? A: Charmin is known for its high absorbency and plush softness, making it a highly effective option.
  8. Q: Is Reliance entering the toilet paper market? A: Yes, Reliance has introduced its own range of toilet paper, expanding its presence in the consumer goods market.
  9. Q: What makes Paseo toilet paper environmentally friendly? A: Paseo manufactures toilet paper with a focus on eco-friendly practices, including using sustainable sources and minimizing chemical usage.
  10. Q: Is Kleenex toilet paper suitable for sensitive skin? A: Kleenex offers soft toilet paper that is generally suitable for sensitive skin, but it’s always advisable to check for specific hypoallergenic labels.
  11. Q: Does Cottonelle toilet paper have a unique texture? A: Yes, Cottonelle features a unique ripple texture, designed for effective cleaning with a gentle touch.
  12. Q: Can you buy Origami toilet paper in bulk? A: Yes, Origami toilet paper is available in bulk packages, which can be more economical.
  13. Q: Are Scott toilet paper rolls recyclable? A: The toilet paper itself is biodegradable, and the cardboard rolls are recyclable.
  14. Q: Does Presto! toilet paper dissolve quickly in water? A: Presto! toilet paper is designed to dissolve quickly, reducing the risk of clogging.
  15. Q: Is Selpak toilet paper available in different ply options? A: Yes, Selpak offers toilet paper in different ply options, providing choices for varying preferences.
  16. Q: Are Beco toilet paper rolls wrapped in plastic? A: Beco focuses on minimizing plastic use, often opting for more environmentally friendly packaging.
  17. Q: How cost-effective is Solimo toilet paper? A: Solimo is known for being cost-effective, offering a good balance of quality and affordability.
  18. Q: Does Charmin offer toilet paper with lotion or added scents? A: Charmin offers a range of products, some of which may include additional lotions or scents.
  19. Q: Is Reliance toilet paper good for everyday use? A: Reliance toilet paper is designed for everyday use, offering a comfortable and hygienic option.
  20. Q: Do Paseo and Kleenex offer compact roll options for small spaces? A: Both Paseo and Kleenex provide a variety of roll sizes, which may include compact options suitable for smaller spaces.

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