10 Best Kurti Brands in India: A Blend of Tradition and Modernity

Best Kurti Brands in India: A Blend of Tradition and Modernity

Kurtis have become a quintessential part of Indian women’s fashion. Celebrated for their versatility, they cater to a wide array of tastes, seamlessly blending traditional elegance with contemporary style. This article explores the top kurti brands in India, each bringing its unique flavor to this beloved garment.

Understanding Kurtis in Indian Fashion

A kurti is more than just an attire; it’s a cultural symbol that has adapted to modern fashion sensibilities. Ranging from simplistic designs for daily wear to elaborate creations for special occasions, kurtis come in various fabrics, designs, and cuts, making them a go-to for women of all ages.

Criteria for Selecting the Best Kurti Brands

When choosing a kurti brand, consider the quality of the fabric, the uniqueness of the design, the price, the brand’s reputation, and the versatility of their styles. Whether for a casual outing or a formal event, the right kurti can elevate your wardrobe significantly.

Comparison Table

BrandBest ForKey FeaturePrice Range
BibaModern ethnic stylesVibrant prints, contemporary designsMid-range
W for WomanInnovative fusion wearUnique cuts, modern designsMid to premium
FabindiaHandcrafted ethnic wearNatural fabrics, traditional craftsmanshipPremium
Global DesiBoho-chic styleBold colors, eclectic printsMid-range
AureliaFunctional fashionMix of ethnic and modern designsAffordable to mid-range
RangritiAffordable fashionVibrant colors, trendy designsAffordable
AnoukContemporary stylesTraditional prints, modern cutsMid-range
MelangeDiverse stylesTrendy designs, variety of fitsAffordable to mid-range
MyxDaily wearSimple, elegant designsAffordable
Jaipur KurtiRajasthani ethnic wearTraditional Rajasthani printsMid to premium

The Top Kurti Brands in India

1. Biba

Biba has revolutionized ethnic wear in India, offering kurtis that perfectly blend traditional motifs with modern designs. Known for their vibrant prints and contemporary cuts, Biba’s kurtis are a celebration of color and creativity.

  • Best For: Modern ethnic styles
  • Key Feature: Vibrant prints, contemporary designs

2. W for Woman

Innovative and chic, W for Woman stands out for its unique approach to kurti designs. Their collection is a perfect mix of fusion wear, combining ethnic elements with modern aesthetics.

  • Best For: Innovative fusion wear
  • Key Feature: Unique cuts, modern designs

3. Fabindia

Championing traditional Indian crafts, Fabindia is renowned for its handcrafted kurtis made from natural fabrics. They embody the essence of Indian heritage, supporting rural artisans and traditional techniques.

  • Best For: Handcrafted ethnic wear
  • Key Feature: Natural fabrics, traditional craftsmanship

4. Global Desi

Global Desi offers a bohemian take on the kurti. Their collection features bold colors and eclectic prints, perfect for those who love a boho-chic vibe in their ethnic wear.

  • Best For: Boho-chic style
  • Key Feature: Bold colors, eclectic prints

5. Aurelia

Aurelia combines functionality with fashion. Their kurtis are known for blending ethnic and modern aesthetics, making them suitable for both work and casual outings.

  • Best For: Functional yet fashionable
  • Key Feature: Mix of ethnic and modern designs

6. Rangriti

Offering stylish yet affordable options, Rangriti is a go-to for vibrant and trendy kurtis. Their designs are youthful and fresh, appealing to a wide audience.

  • Best For: Affordable fashion
  • Key Feature: Vibrant colors, trendy designs

7. Anouk

Anouk is known for its contemporary and chic styles. Their kurtis often feature traditional prints in modern silhouettes, catering to the fashion-forward woman.

  • Best For: Contemporary styles
  • Key Feature: Traditional prints in modern cuts

8. Melange by Lifestyle

Melange offers a diverse collection that caters to various styles and preferences. Known for their trendy designs and affordable pricing, they are a popular choice among young women.

  • Best For: Diverse styles, affordability
  • Key Feature: Trendy designs, variety of fits

9. Myx

Specializing in everyday wear, Myx’s kurtis are simple yet elegant. They offer comfortable fits and are perfect for daily wear.

  • Best For: Daily wear
  • Key Feature: Simple, elegant designs

10. Jaipur Kurti

Jaipur Kurti brings traditional Rajasthani prints to the forefront. Their kurtis are a testament to ethnic authenticity and craftsmanship.

  • Best For: Rajasthani ethnic wear
  • Key Feature: Traditional Rajasthani prints

Trends and Innovations in Kurti Fashion

The kurti fashion in 2024 sees a surge in sustainable fashion, with brands increasingly adopting eco-friendly practices. Digital prints and the fusion of western elements into traditional kurti designs are also trending.

Choosing the Right Kurti for Your Style

Select a kurti based on your personal style, the occasion, and your body type. Brands like Biba and W for Woman offer modern designs, while Fabindia and Jaipur Kurti are ideal for traditional looks.

Care and Maintenance of Kurtis

Proper care is crucial to maintain the quality of kurtis. Always follow the washing instructions specific to the fabric type and avoid harsh chemicals to preserve the color and material integrity.

Price Range and Availability

The price range for kurtis varies across these brands. Biba and Anouk cater to mid-range budgets, while Fabindia and Global Desi lean towards premium pricing. These brands are available in exclusive stores, major shopping malls, and online platforms.


Kurtis represent a blend of India’s rich cultural heritage with contemporary fashion trends. Brands like Biba, W for Woman, and Fabindia have become household names, offering styles that cater to every woman’s fashion needs. Explore these brands to find the perfect kurti that resonates with your style and embraces the beauty of Indian fashion.


  1. Q: Are Biba kurtis suitable for formal occasions? A: Yes, Biba offers a range of kurtis that are appropriate for both formal and casual occasions.
  2. Q: Do W for Woman kurtis incorporate traditional Indian motifs? A: Yes, many of their kurtis feature traditional motifs blended with contemporary designs.
  3. Q: Are Fabindia kurtis made from organic materials? A: Fabindia is known for using natural and organic materials in many of their products.
  4. Q: Can Global Desi kurtis be worn for daily use? A: Absolutely, Global Desi offers a range of kurtis suitable for everyday wear.
  5. Q: Does Aurelia offer plus-size kurtis? A: Yes, Aurelia has a variety of sizes, including options for plus-size individuals.
  6. Q: Are Rangriti kurtis budget-friendly? A: Rangriti is known for its affordable pricing, offering good value for money.
  7. Q: Does Anouk offer kurtis in silk fabric? A: Anouk’s collection includes a variety of fabrics, including silk options.
  8. Q: How often does Melange by Lifestyle update their kurti collection? A: Melange frequently updates their collection to reflect the latest trends and seasons.
  9. Q: Are Myx kurtis comfortable for summer? A: Yes, Myx offers kurtis in light and breathable fabrics, ideal for summer.
  10. Q: Do Jaipur Kurti designs reflect authentic Rajasthani culture? A: Jaipur Kurti is known for its authentic Rajasthani designs and traditional craftsmanship.
  11. Q: Can I find party wear kurtis in Biba’s collection? A: Yes, Biba offers a range of kurtis suitable for parties and special occasions.
  12. Q: Is W for Woman a sustainable brand? A: W for Woman is increasingly incorporating sustainable practices in their production.
  13. Q: How to care for Fabindia’s handcrafted kurtis? A: It’s recommended to follow the specific care instructions provided, usually involving gentle hand washing.
  14. Q: Are Global Desi kurtis available in plus sizes? A: Global Desi offers a range of sizes, including options for plus-size customers.
  15. Q: Do Aurelia kurtis come with matching leggings or pants? A: Some Aurelia kurtis are available as sets with matching bottoms, while others are sold separately.
  16. Q: Can I find work-appropriate kurtis in Rangriti’s collection? A: Yes, Rangriti offers a variety of kurtis that are suitable for professional settings.
  17. Q: Are Anouk kurtis hand-wash only? A: Care instructions vary, but many Anouk kurtis are recommended to be hand-washed.
  18. Q: Does Melange by Lifestyle offer fusion wear kurtis? A: Yes, they have a range of fusion wear that combines traditional and modern elements.
  19. Q: How suitable are Myx kurtis for college students? A: Myx kurtis are quite popular among college students for their style and comfort.
  20. Q: Do Jaipur Kurti offer kurtis for wedding occasions? A: Jaipur Kurti has a selection of kurtis that are appropriate for weddings and other formal events.
  21. Q: What is the price range of Biba kurtis? A: Biba kurtis range from affordable to mid-premium pricing.
  22. Q: Does W for Woman offer kurtis in contemporary Western styles? A: Yes, they offer a range of contemporary styles blending Western and Indian fashion elements.
  23. Q: Are there any eco-friendly options in Fabindia’s kurti collection? A: Fabindia is known for its commitment to eco-friendly and sustainable fashion.
  24. Q: How versatile are Global Desi kurtis for different body types? A: Global Desi offers a variety of cuts and styles that cater to different body types.
  25. Q: Can I find maternity kurtis in Aurelia’s collection? A: Aurelia offers a range of comfortable kurtis that can be suitable for maternity wear.

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